south hutchinson: rebranded
Not just a new logo; it’s a new chapter.
Explore the city’s rebranding process, shaped by your voices, your ideas, and your love for the city we call home.
the good neighbor:
internally
It’s a choice – to show up, to look out for each other and to give more than you take. Change doesn’t happen overnight, but every day is a chance to build something a little better than yesterday. The rising sun isn’t just a logo – it’s a reminder that progress is possible, that good is contagious, that momentum is earned. Be the good and we’ll rise together.
externally
Growth doesn’t happen in isolation. When the communities around us succeed, we all move forward. The good neighbor is a calling card to the outside world that says we are ready to invest, collaborate, support, and create opportunities. It is our way of saying welcome home, neighbor.
hear from your community members
Watch city administrators and focus group members answer your questions about the rebrand. Understand the why, the how, and where we’re headed. Good things to come.
THANK YOU, South Hutchinson,
for working together to solidify and enhance our city’s unique identity.
With your help, the success of this rebrand will:
support current initiatives and economic growth
Inviting businesses to a city with clear values, opportunities, and visions for its future
bring our community together
Understanding who we are now, who we want to be in the future, and how we can get there together
We look forward to this next chapter.
